MAG, a prominent real estate developer in the United Arab Emirates (UAE), recently acquired a new plot of land in Downtown Dubai for AED 350 million ($95.2 million) as part of its ongoing project within the Keturah brand. This venture aims to expand its luxury residential offerings and further enhance its standing in the high-end real estate and hospitality sector.
The success of the Keturah brand, highlighted by achievements such as Keturah Reserve and Keturah Resort, has reinforced its appeal in the market. The Senior Executive Vice Chairman, Talal Moafaq Al Gaddah, emphasized the robust demand for strategic plots in Dubai’s real estate sector, attributing it to the continuous influx of investors and buyers. The newly acquired plot in Dubai Downtown reflects the commitment to creating distinctive developments in prime locations.
Keturah Reserve, situated in Meydan, is a colossal AED 3 billion ($816 million) luxury residential project that prioritizes transformative living through innovative space design. Construction commenced in late 2022, and the development is slated to comprise 467 apartments (ranging from one to four bedrooms), 69 plots for signature villas, 114 townhouses with four bedrooms, and ten townhouses with five bedrooms. The project is expected to reach completion in the first half of 2025.
Nestled along serene creek waters, Keturah Resort stands as a symbol of luxury, health, and tranquility. The project features 12 opulent waterfront mansions and unique creekside residences, catering to those seeking an exclusive and upscale living experience.
Al Gaddah expressed the company’s commitment to the vision and long-term strategy of the emirate’s leadership, emphasizing the continuous development and launch of innovative projects that contribute value to residents. The Keturah Downtown project, set in one of Dubai’s prime locations, is projected to be completed in the fourth quarter of 2027, further solidifying MAG’s presence in the dynamic Dubai real estate landscape.
