Eva Wiese, Head of Mercedes-Benz Customer Solutions
Luxury living and innovative mobility – the art of building a curated residential experience
At the core of Mercedes-Benz Places lies the vision to craft a truly distinctive living environment that sparks fascination and longing. It will constitute a comprehensive ecosystem, adapting to residents’ and guests’ needs with a diverse array of customer-centric living solutions. The residences will feature versatile facilities, including restaurants, sports and wellness zones, lounges, non-automotive retail, exhibition spaces, and parking. Collaborating with local Mercedes-Benz entities, developers, and third-party providers, Mercedes-Benz Places will offer advanced mobility solutions such as EV charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services, and automated valet parking. These collective features will establish new benchmarks for intelligent and luxurious living, providing personalized homes unmistakably embodying the essence of “Mercedes-Benz.”
“We are exceptionally thrilled to partner with Mercedes-Benz for the development of the new Mercedes-Benz Places in Dubai. Our goal is to curate an unparalleled living experience for residents and guests worldwide. Mercedes-Benz Places will encapsulate the essence of elevated living synonymous with the Binghatti brand, materializing as an iconic project with timeless design and elegance.” Muhammad BinGhatti, CEO, Binghatti Properties
From automotive to architecture – translating the design philosophy of Sensual Purity
Design specifics – outlining the primary segments of the residential tower
Mercedes-Benz Places | Binghatti comprises 150 residences, offering a curated mix of two- to four-bedroom units and five penthouses. Each dwelling is meticulously designed to enhance the premium brand experience. The tower incorporates three key elements: a structured core with horizontally arranged balconies, a dynamic lamella structure framing the entire volume, and a distinctive cladded southern façade with integrated photovoltaics for energy efficiency. Floor-to-ceiling glazing seamlessly blends interior and exterior, fostering a harmonious connection between architecture and nature. The building exudes a modern and timeless ambiance, prioritizing balanced proportions and clear graphics over disparate design features. Mercedes-Benz Places | Binghatti promises residents a distinctive and unparalleled living experience.
It’s all in the name – the role of branded real estate
Mercedes-Benz’s foray into branded real estate aligns with its commitment to delivering comprehensive brand experiences, extending beyond automotive. This move signifies the company’s vision for future mobility and the creation of entirely new experiences, starting with Mercedes-Benz Places in Dubai. Branded residences like Mercedes-Benz Places | Binghatti offer additional touchpoints for customers, ensuring a sense of security and trust in the quality of apartments and services. The collaboration with Binghatti celebrates the evolution and heritage of both brands, aiming to craft a remarkable living space blending iconic design, emotion, and innovation.
“The establishment of this distinctive living space in Dubai is a tribute to the evolution and legacy of both brands. Through collaboration, we aim to craft something extraordinary – a sophisticated living space seamlessly integrating iconic design, emotion, and innovation into an exceptional architectural form.”
Muhammad BinGhatti, CEO, Binghatti Properties
Mercedes-Benz AG at a glance
Mercedes-Benz AG, a component of Mercedes-Benz Group AG, employs approximately 170,000 individuals globally. Responsible for Mercedes-Benz Cars and Mercedes-Benz Vans, it operates worldwide. Ola Källenius serves as Chairman of the Board of Management. The company concentrates on designing, manufacturing, and marketing cars, vans, and related services. Aiming for leadership in electric mobility and vehicle software, the product lineup includes Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, G-Class, and electric models. The smart brand is also part of the portfolio. Mercedes me provides access to digital services. A major luxury car manufacturer, in 2022, it sold about two million cars and 415,300 vans. With approximately 35 production sites on four continents, the company expands its global production network. Sustainability guides the Mercedes-Benz strategy, emphasizing lasting value for stakeholders and responsibility across the entire value chain.
