Demand for ultra-luxury homes in Dubai is rising steadily, with 1,417 transactions recorded in Q2 2025 for properties priced above Dh15 million.
This marks a 67% increase from the previous quarter and a 113% jump compared to Q2 2024, according to new figures from PRIME by Betterhomes.
Experts say the numbers indicate a significant change in buyer preferences, with a clear tilt towards completed, ready-to-move-in homes in established luxury neighbourhoods.
Off-plan transactions reached 264 during the quarter, showing a 103% quarterly rise and a 48% year-on-year increase. However, completed homes dominated, with 1,153 deals — more than four times the off-plan sales — representing a 60% quarter-on-quarter and a 137% year-on-year surge.
Analysts note that buyers at the high end now prioritise the convenience and certainty of ready properties, especially those in prestigious communities.
“High-net-worth individuals are focusing on homes that are move-in ready, especially in prime, well-established districts,” said Dean Douglas Evans, associate director at PRIME by Betterhomes. “The surge in resale activity is a strong sign of this shift,” he added.
Top-performing areas for secondary market activity included The Oasis, Palm Jebel Ali, The Acres, Palm Jumeirah, and Mohammed Bin Rashid City (MBR City), all drawing interest from buyers seeking luxury homes in prime, connected areas.
The yearly trend shows strong momentum. In 2022, 1,249 homes sold for Dh15 million or more. That number climbed to 1,354 in 2023 and soared to 2,594 in 2024. By mid-2025, 2,268 transactions had already been recorded — equating to 87% of 2024’s total and nearly double 2022’s full-year figure.
This consistent growth highlights Dubai’s growing status as a global hub for ultra-high-net-worth investors. Like other key global cities, Dubai’s top-tier property market is gaining from global wealth growth and a shift toward secure, high-value assets.
As many Western markets struggle with supply shortages, demand is surging in cities like Dubai, London, and New York for completed, trophy-style properties.
With strong interest and limited supply of finished luxury units, market experts expect the momentum to remain strong through the rest of 2025.
