More than six in ten homebuyers in Dubai are placing greater importance on location, community amenities and lifestyle value than on price.
According to recent data released by TownX Real Estate Development, 63 per cent of buyers in Dubai now prioritise long-term value when making purchasing decisions, reflecting a shift in the emirate’s real estate market.
Proprietary data, customer insights, sales performance, market trends and observational analysis over the past six months indicate that buyers are increasingly focused on walkable communities, access to retail and food and beverage outlets, proximity to schools, wellness facilities and integrated lifestyle experiences over short-term cost considerations.
Demand is strongest in mixed-use, master-planned communities that combine residential, retail and leisure elements with buyers showing a willingness to invest in developments that enhance quality of life.
Haider Abduljabbar, Executive Director at TownX, said: “This is what we’ve been seeing on the ground. Today’s buyers are seeking a complete lifestyle when purchasing a property, and do not settle for the basic real estate purchase. Communities that offer strong connectivity, modern amenities, and thoughtful design are now commanding significantly more interest than properties judged solely on price.”
The shift is attributed to Dubai’s maturing real estate landscape where both end-users and investors are increasingly prioritising long-term livability and community-centric environments.




