The Athlon development in Dubai, sold out by Aldar Properties, achieved complete sales within a mere 48 hours.
Within a mere 48 hours of its launch, Aldar Properties successfully sold out all homes in the first two phases of its “Athlon” development, resulting in a remarkable AED4.1bn ($1.1bn) in sales. This achievement marks the rapid uptake of the community, which stands as Aldar’s second project in Dubai in collaboration with Dubai Holding, a renowned diversified global investment company operating across 31 countries.
Aldar Properties in Dubai
Aldar finalized the sale of over 1,000 villas and townhouses at Athlon, with expatriate residents and overseas buyers making up 81 percent of the purchases, showcasing Dubai’s status as a premier global destination for investment and relocation.
The top three nationalities by sales volume are from India, China, and Jordan.
Female buyers represent 21 percent of the sales, while male buyers constitute the remaining 79 percent.
A majority of buyers, 65 percent, are under the age of 45, indicating a robust demand for dynamic, community-focused lifestyles among younger demographics.
First-time purchasers of an Aldar property make up 82 percent of the sales, underscoring the expanding reach of Aldar’s customer base both domestically and internationally.
Jonathan Emery, CEO at Aldar Development, remarked, “The launch of Athlon has been highly successful, yielding Aldar’s highest-ever sales figures at a development launch, with two days of vigorous sales activity in the UAE and abroad.
“Our customers, whether local or international, have demonstrated their interest in investing and residing in communities tailored for active lifestyles and well-being, a vision we have abundantly realized at Athlon.
“This sales performance instills in us great confidence to introduce further residential concepts in Dubai in the near future.”


