25 Degrees initiates the sale of its inaugural upscale property in Dubai and aims to market 100 luxury residences by the year 2030.
The newly established luxury real estate developer, 25 Degrees, in Dubai, led by international entrepreneur and investor David von Rosen, aims to market 100 properties in the city. The debut of the company involved unveiling a $16.9 million villa on Palm Jumeirah, marking its entry into the high-end real estate market. Co-founded with a Dubai-based family office, 25 Degrees has successfully concluded the construction of its initial luxury villa on the prestigious Palm Jumeirah.
25 Degrees in Dubai
Investing over AED500m ($136m) of personal capital in 25 Degrees, von Rosen aims to cater to the increasing influx of ultra-high-net-worth individuals to Dubai from Europe and the United States.
A German national residing between Dubai and Switzerland, von Rosen is an international entrepreneur and investor, founding gaming companies worldwide with an annual revenue exceeding $1b. He has also established ventures in fashion, insurance, and fintech.
Named after Dubai’s latitude, 25 Degrees focuses on renovating existing properties and developing new builds for sale, with Sotheby’s International Realty as its marketing partner.
The developer’s inaugural project, a 5,800sq ft beach villa, completed in January 2024, is listed at $16.9m. The next two properties will be larger private beach villas at 10,500 square feet.
25 Degrees collaborates with Carter Hones Associates for project management and consultancy and partners with renowned local architects and interior designers.
The first luxury beach villa features imported furniture and fittings from prestigious European brands, integrating premium stones from Italy, Greece, and Brazil.
Amid surging demand for luxury homes in Dubai, 25 Degrees plans to focus on mature, attractive communities with existing infrastructure, starting with Palm Jumeirah and expanding to other key locations.
Despite Dubai’s rapid property market growth, the emphasis remains on developing areas further inland. The developer aims to sell 100 properties by 2030, targeting high-net-worth individuals, as highlighted by a 2023 report showing the UAE as the second most desirable country for millionaires. Von Rosen underscores the demand for spacious, European-style homes, addressing a historic market gap in Dubai.
