Studio units remain the top choice for first-time buyers in Dubai, while high-net-worth individuals are gravitating towards spacious residences within upscale communities.
A Dubai-based real estate developer has noted a significant increase in international interest in the emirate’s property sector, following a series of global roadshows held over the past year.
Object 1, part of the international TSZ Group, hosted over 100 events across Europe, Asia, Africa, and the Americas, gaining valuable insights into investor motivations and shifting market dynamics as global interest in Dubai real estate continues to rise.
The roadshows highlighted key decision-making factors among buyers, such as return on investment, flexible payment plans, premium furnishings, and access to modern amenities and smart-home technologies.
Dubai Real Estate Sees Growing Global Demand
The company saw strong interest from investors in Iran, Turkey, and India, along with rising engagement from Francophone and German-speaking regions. Africa is also emerging as a market with growing interest in Dubai property.
According to Object 1’s data, portfolio diversification remains the leading driver among investors, with entry-level investments starting at around $300,000 for one- or two-bedroom apartments.
While studio units were preferred by first-time buyers, larger premium units attracted wealthier individuals seeking luxury and long-term value.
International investors expressed a preference for European-style finishes, especially homes equipped with branded European appliances, reflecting a market shift where design, quality, and convenience are gaining equal importance to location and price.
“Insights from these roadshows are now helping us shape our global strategy for the coming year,” said Ismail Gasanov, Head of Business Development at Object 1. “We plan to intensify our focus on high-engagement markets like India, Singapore, and the UK, supported by the positive results we’ve achieved — including a 220% increase in sales value and a 140% rise in sales volume in Q1 2025, compared to the same quarter in 2024.”
Object 1 also reported that North America has recently entered its top ten markets, driven by a redirection of outbound capital from the US and Canada into fast-growing international property hubs.
The company attributes its international traction to strategic partnerships with local real estate agencies and market experts, which have helped tailor outreach efforts to meet specific regional expectations — resulting in more effective engagements and better outcomes at events.
Looking ahead, Object 1 will continue its global outreach through the next phase of roadshows, private investor events, and targeted marketing campaigns in key markets.
The company remains committed to its core mission: creating future-ready, high-quality communities that provide long-term value for both homeowners and investors — while playing a pivotal role in shaping the future of Dubai’s real estate landscape.
